Our Impact

 

Our mission is to not only reduce the environmental impact of the clothing industry but use it as a vehicle to rebuild our planet's most diverse aquatic ecosystem, the coral reefs!

 

 

It is everyone’s responsibility to care for coral reefs through conscious behaviours, even if you live far away from the ocean. For The Reef provides a great alternative that helps our oceans without any compromise on the quality and appeal of the product. The clothes are beautiful. You can make a difference by purchasing microplastic-free clothing", says Dr. Dirk Petersen, founder and Executive Director of SECORE International.

 

SECORE International is a leading conservation organization for the protection and restoration of coral reefs. Corals may not survive the intensity and swiftness of these ongoing changes to our climate. A matter of vital importance is the sexual reproduction of corals; as it is for most species. Sexual reproduction maintains genetic diversity and, in turn, enables species to adapt to a naturally dynamic environment.

Please help support this amazing organization by donating directly to them or by purchasing one of our products.

"It is everyone’s responsibility to care for coral reefs through conscious behaviours, even if you live far away from the ocean. For The Reef provides a great alternative that helps our oceans without any compromise on the quality and appeal of the product. The clothes are beautiful. You can make a difference by purchasing microplastic-free clothing", says Dr. Dirk Petersen, founder and Executive Director of SECORE International.

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