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(Part 4/4) Making an Epic Sweatshirt: Made in Canada

(Part 4/4) Making an Epic Sweatshirt: Made in Canada

We take pride in supporting our local economy and knowing that our products are being sourced ethically and sustainably. Of course, we are not perfect but that’s not our goal. We want to show that small incremental changes in the way we think about business, spend our money and live our lives, can make major impacts when multiplied! We wanted to prove that no matter where you live, you can impact the reefs, because no matter where you live, the reefs are impacting you!

(Part 3/4) Making and Epic Sweatshirt: Take Bamboo, and Make it Crazy Comfortable

(Part 3/4) Making and Epic Sweatshirt: Take Bamboo, and Make it Crazy Comfortable

In short,

  • Bamboo is harvest and then treated mechanically (NOT chemically) by crushing the leaves and soft inner pith.
  • Crushed pieces are soaked in the solution for a few hours before being forced through a spinnerette creating a material more similar to cotton wool that can be knit into fabric.
  • The bamboo fibre is then mixed with organic cotton to aid in durability.
  • The finished yarn is shipped directly to Canada where it is knit, dyed, cut and sewn.

(Part 2/4) Making an Epic Sweatshirt: Ecofriendly dyes and Advanced waste water treatment systems

(Part 2/4) Making an Epic Sweatshirt: Ecofriendly dyes and Advanced waste water treatment systems
We use the highest quality, cruelty-free non-toxic dye materials and auxiliaries. The quality of dye materials lends itself to reduced energy and water consumption in the dyeing process. The discharged water is treated for particulates, acidity, and temperature before it is sent to the municipal sanitary authority. The system exceeds Canadian Environmental standards for effluent discharge.

(Part 1/4) Making an Epic Sweatshirt: Why Bamboo?

(Part 1/4) Making an Epic Sweatshirt: Why Bamboo?

Why use bamboo fibre as an alternative to plastic derived fabrics such as polyester, acrylic, and nylon?

2310 Corals Outplants in 2018!

2310 Corals Outplants in 2018!
We partnered with SECORE International in 2018 and the results are in! The corals shown here represent the coral outplants in Curaçao during the ...

A Guide to Reef-Safe Sunscreen

A Guide to Reef-Safe Sunscreen

Along with rising ocean temperatures, ocean acidification, and destructive fishing practices, coral reefs are also being impacted by harmful chemicals found in sunscreen! Why does this matter and what makes coral reefs important? Most scientists cite the ocean as the source of over half the worlds oxygen and a third of its carbon absorption—and while there's some debate as to the role reefs play in this positive gaseous exchange, everyone agrees that in terms of nominal value, coral reefs are the most important ecosystem the ocean provides. 

5 ways to reduce waste this holiday season

5 ways to reduce waste this holiday season

The holidays are the best, aren't they? But why do we make them so wasteful? Here are five easy tips to help reduce waste over the holidays. 

Breaking away from a polluted relationship - Kicking Plastic!

Breaking away from a polluted relationship - Kicking Plastic!

Convenience. We love it, we expect it, and boy or boy is it hard when it’s not there. I was truly in love with convenience and we had one of the best relationships. Not having to be prepared for a quick bite to eat while doing errands, I could pop in anywhere and get a drink with the proper accessories, and I was given whatever method was needed to carry my goods. How on earth could I break up this relationship?

How do corals reproduce?

How do corals reproduce?

Let's talk about sex!

Ok, we have established that corals are animals..right!? Now, let's discuss how corals reproduce!

To keep things simple, coral reproduction can be broken down into two categories... asexual and sexual reproduction. 

Five amazing facts about coral reefs

Five amazing facts about coral reefs

Coral reefs are not only beautiful, they're also a critical ecosystem that supports the majority of biodiversity found in our oceans! Here are five amazing facts about coral reefs. 

Our amazing trip to Curaçao

Our amazing trip to Curaçao
For The Reef just returned (06/19/18) from a simply amazing trip to Curaçao. The purpose of the trip was to deliver a donation to the amazing rese...

What's all the fuss about?

What's all the fuss about?
What's happening and why should we care? As a result of global warming, overfishing, pollution and damaging  ornamental fish collection, coral b...